2019-07-19

Beauty | Wacoal Philippines on it's 30th year


In celebration of Wacoal Philippine's 30th mark of helping Pinays on their daily lives, the brand launched a campaign for women titled 'Wacoal's Women of the World'. They've installed a five (5) day interactive exhibit located at the 3rd Level of SM Makati last June 26 - 30, 2019.

In line with their anniversary theme "Uplifting Women for 30 years", the brand exhibited remarkable stories of 30 women from various fields such as social entrepreneurship, aviation, art management, publishing, public speaking, content creation, and personal branding among others.

Right on the spotlight of the exhibit were the portraits of 30 multi-hyphenate women, as well as their stories of hardwork and success. Some of them led talks on their personal journey, and how each and every one can make their mark, too.

This embodies the company's persistence in helping more and more ladies realize their significance and excellence no matter where they are, no matter what lifestyle they have chosen to live and pursue.

Part of the campaign's amazing roster of individuals; include sports broadcaster and enthusiast Dyan Castillejo, advocate of renewable energy Ruth Yu Owen, campaigner of strong social responsibility and designer Zarah Juan, and visual artist Celeste Lecaroz.

"From the products that we offer, to the advocacies we promote, our brand guarantees that every single Filipina realizes their beauty and worth," Ann Christine Palisoc, president of Philippine Wacoal Corporation, said.

Such empowering campaign direction - highlighting the transition from challenges to achievements - not only mirrors who the company stands for, but how it has also reached its current stature in the intimate apparel industry.

"When we started it, it was real struggle with the department stores who expected us to offer discounts. But through constant communication, they began to understand our brand values. The superior quality of the products spoke for themselves and today, the department stores have become valuable business partners with relationships based on trust," shared Palisoc.

Aside from moving stories and engaging discussions, each day of the interactive exhibit was packed with activities and concepts  that further show the company's value for freedom - freedom to explore, move and have fun.

Traveling is our way to discover new things. The venue featured travel-inspired photobooths in 3D setup where in the Wacoal brand has establish its presence on the following top international destinations; Eiffel Tower of Paris, New York's Statue of Liberty and Cherry Blossoms of Japan.

Event goers unleashed their creativity with the 'Create Your Own Power Frame', which allow them to become cover model of their own magazine. Other exciting activities also include glitter tattoo, tarot card reading, and of course, participants also tried on different Wacoal items on site.

Aside from the June 26 to 30 exhibit, the company also held a dinner gala last June 4 to recognize the notable people behind the brand's success in the country. It also showcase their accomplishments and bigger plans in the following years to come.

"Our focus is to grow the boutique business and further elevate the brand image by providing more exciting premium product lines and even better customer service. Better customer service means improving one's total experience, from better facilities offering more comfort  and privacy to better communication with our beauty advisers," said Palisoc.

One can expect Philippines Wacoal Corporation to continue to offer high quality functional and comfortable products but in addition to this, even more premium products featuring elegance and comfort while consistently enhancing the beauty of the woman's body. You can also watch out for more exciting new product lines including lingerie, men's underwear, and more activewear for women.

For more information about Philippine Wacoal Corporation, give them a like and follow them on Facebook page https://www.facebook.com/wacoalph/ and Instagram https://www.instagram.com/wacoalph/ . To know more about the stories of the 30 Women of the World, visit https://wacoalwomen.com/ .

2019-07-13

Business | Good news for Filipinos based in Singapore using the LBC - Kabayan Remittance



What the overseas Filipinos in Singapore can benefit in the recent partnership of the Philippine's big courier company and Kabayan Remittance PTE LTD. Singapore? It creates and provides Filipinos with the fastest, safest and convenient money transfer service from Singapore to the Philippines.

In addition, the clients of Kabayan Remittance and their chosen beneficiaries gain immediate access to more than 1400 LBC branches throughout the Philippines and may select any of these branches as contact points to accept their remittances. Not only can customers utilize LBC's vast network through the Kabyan Remittance, they can also bank on LBC's expertise and reliability in ensuring that the remittances sent by Overseas Filipinos to their love ones are delivered effectively and efficiently.

LBC actively seeks for ways to expand and grow their services. One of this is by partnering with companies like Kabayan Remittance PTE LTD. Singapore, LBC is able to reach more places across the globe and provide global Filipinos with the superior money remittance service they deserve.

LBC is the Philippines' market leader in retail and corporate courier and cargo, money remittance, and logistics services. With a growing network of over 6,400 branches, hubs and warehouses, partners, and agents in over 30 countries. LBC is committed to moving lives, businesses, and communities. Listed in the Philippine Stock Exchange through LBC Express Holdings, Inc., LBC aims to deliver value to all of its stakeholders, as it has for over 60 years. Founded in 1945 as a brokerage and air cargo agent, LBC pioneered time-sensitive cargo delivery and 24-hour door-to-door delivery in the Philippines. Today, it is the most trusted logistics brand of Global Filipino.

Visit their official website for more services https://www.lbcexpress.com/ or call telephone +632 8585 999 (Metro Manila), 1 800 10 8585 999 (Provincial), +632 9086 522 (Solutions) and follow their official social media on Facebook https://www.facebook.com/LBCExpress/ and Twitter https://twitter.com/lbcexpress

2019-07-03

Business | Meaningful banking with Metrobank


For our hard earned money from work, side-projects and gigs. We want the best option for us to save, earn and grow in a bank. The Metropolitan Bank & Trust Co. (Metrobank) is one of the top 5 best banks in the Philippines and the strongest bank holder. Being the top of their league they recently launched its Meaningful Banking campaign with an aim to elevate its promise of "You're in Good Hands" at the Grand Hyatt Manila, Taguig.

In the early years of Metrobank, it's reason for being has always been to serve customers extraordinary well by helping them spot opportunities and working together to realize their --- dreams whether to scale up their business or achieve their goals wherever they are in life.

"In this day and age, we see a lot of developments as our customers continue to evolve. Thus to keep our promise of keeping them in good hands, the bank must evolve as well," says Metrobank President Fabian S. Dee. "Today, we announce the start of the next stage of Metrobank's transformation journey as we aim to deliver Meaninful Banking for our customers at the heart of everything we do-- to listen and understand them as we strive to move, change and grow together."


As it begins a new journey to Meaningful Bankin, it introduces a new communication campaign featuring its new Metrobank signature frame that serves as visual focal point highlighting its customers' meaningful stories. In the near future, Metrobank aims to provide new and more relevant products and services that help fulfill customers' purpose and dreams.

From driving financial literacy to honoring outstanding Filipinos, to helping the communities it serves; the bank is also committed in supporting meaningful initiatives which can contribute to nation-building. It goes beyond building just a business and aims to make a real difference in Filipinos' lives -- redefining banking that is made truly meaningful.

"Meaningful Banking is Metrobank's north star as we start on transformation journey," says Metrobank Chief Marketing Officer Digs Dimagiba. "Even if we are not yet able to serve them perfectly now, we commit to continiously improving so that we can deliver Meaningful Banking every step of the way, for the customers of today and tomorrow.

To learn more about the campaign, visit their official website https://meaningfulbanking.metrobank.com.ph/ or their official Facebook page https://www.facebook.com/MetrobankCardPH/